Designer fashion is a natural buzzword within the industry and related keywords yield impressive levels of search traffic month after month. Designer pieces are an investment for most, so creating content around which are and aren’t worth the money is sure to generate some interest and social shares.

Most Common Fashion Job Titles

1. Art Director. An art director is responsible for the visual styling of a particular product.
2. Buyer/Purchasing Agent.
3. Fashion Designer.
4. Market Researcher.
5. Model.
6. Attention to Detail.
7. Business Knowledge.
8. Communication.

Another way to rank well for highly sought-after pieces is to create content around affordable alternatives – commonly known within the industry as ‘dupes’. This kind of content is also a natural way for online retailers to incorporate e-commerce links into written and editorial content.

Cult products that attract a high volume of search traffic will naturally perform the best in dupe-style posts. Another way to encourage organic traffic is the ‘get the look’ post, which typically shows users how to achieve celebrity or street style on a budget. Leading online retailer ASOS frequently feature this kind of content on the Inspiration & Advice section of their blog, the Fashion Feed.